ARCHITECTURAL FREEHAND RENDERING
Architectural Freehand rendering helps architects and planners to communicate their plans and ideas using visual representations. A powerful tool that taps into our need to imagine or visualises a proposed development, architectural illustration, in common with all forms of architectural representation, illustrates the future. An architectural freehand illustration is used to develop a design idea in a quicker way into a coherent proposal, to communicate design ideas and concepts, to convince clients of the merits of the overall design, and to make a record of a building that already exists. An architectural illustration is essential in a design process that necessitates constant critical analysis and reflection. Architectural Freehand drawings are never intended to be realistic — rather an exploration of ideas — the essence of creativity.